Mountain GOAT: Bryan Iguchi, Never-Ending Progression

Bryan Iguchi Mountain Goat

Originally published in the 30th Anniversary Issue of SNOWBOARDER Magazine, Mountain GOATS celebrates the most influential snowboarders of the last thirty years (1987-2017), otherwise known as the Greatest Of All Time list. With over 70 men and women riding into the ranks of the Mountain GOATS, check back as we release their bios and celebrated accolades over the course of the next few weeks!


Mountain Goat: Bryan Iguchi

Mike Parillo's prototypical Outlaw Terrain Park of the early ’90s, with its snakeruns, rainbow rails, gaps and sidehits, provided the ultimate new school proving ground for Bryan Iguchi as he seamlessly transitioned from being an up-and-coming amateur street skater to full blown freestyle snowboarding sensation overnight. Bryan's butters, pokes and boardslides made him a standout in the Big Bear scene and Burton soon tapped Guch to become the face of their now legendary Ouija twin. Torrid Production's Seventh Year and Mack Dawg's The Hard, The Hungry and The Homeless provided the entre to Fall Line Films Roadkill which solidified Bryan's status as a bonafide VCR idol. From the pipe where Guch finished second in the Championships in 1992, to the park where he earned a silver in slopestyle at the 1997 X Games, to the big air arena where his backside 900s were enough to warrant a podium appearance at the inaugural Innsbruck Air & Style in 1994, Bryan distinguished himself as a trick tossing chameleon able to emerge from any session as a standout.



During a sojourn to Jackson Hole, Wyoming with Standard Films in 1994 Bryan realized that there were even greater heights to strive for and he immersed himself in the freeriding culture of the Tetons, making the move there full-time in 1995. This exodus from the new school spotlight alienated Guch from his sponsors and in turn support began to wane. Bryan stayed the course by bolstering his backcountry skills by day and rolling sushi at night to pay the bills. This conscious choice to forgo the fame in favor of personal fulfillment endeared Bryan to Jackson's contentious community of diehard locals and within a few seasons he had escalated his position from transplant to patriarch.



Bryan's second act began as a mentor to the new wave of up-and-comers emerging from Jackson including Travis Rice. Brands like Volcom and Nike then began to enlist Guch to teach their teams the ins and outs of backcountry boarding. Pretty soon, the cameras began to focus on Bryan as much as the crews he was guiding and he emerged as the poster boy for never ending progression. Bryan's sage approach to the alpine in concert with his freestyle provenance can be seen in Red Bull Media House's The Fourth Phase as well as the upcoming films Cosa Nostra from Arbor and LANDLINE. from Vans continues to provide a stoic example of a riding life well-lived, proving that so long as you aren't "over the hill" you'll never be over the hill.