Mountain GOAT: Jeff Brushie, Hip-Hop in Snowboarding

Jeff Brushie Mountain Goat

Originally published in the 30th Anniversary Issue of SNOWBOARDER Magazine, Mountain GOATS celebrates the most influential snowboarders of the last thirty years (1987-2017), otherwise known as the Greatest Of All Time list. With over 70 men and women riding into the ranks of the Mountain GOATS, check back as we release their bios and celebrated accolades over the course of the next few weeks!


Mountain Goat: Jeff Brushie

Long before JP Walker donned a du-rag or Shawn Farmer waxed poetic on "My Way," an unassuming kid from Hinesburg, Vermont, paved the path for hip-hop in snowboarding. "And up on the mountain, there was snow, caught big air like nobody know, went back to the bottom, hopped in my 6-4, got leather seats and a whole lot mo'," is the verse that the VTSP (Vermont Slope Posse) poster boy, Jeff Brushie, made famous in Burton's seminal team video Chill. When Brush wasn't smoking dugans, drinking bappies, or hitting on vicundis, he was ruling the chali. Melding the skills of Kelly and the style of Palmer, Brush set the standard by which all other pipe riders would be judged.



Quickly, he earned a world title, a top-selling pro model and the admiration of snowboarding's first generation of new-schoolers. His Rastafied silhouette, tweaking well above the lip, was plastered on walls from Plattsburg to Pemberton. When Mack Dawg needed reinforcements for the new-school insurgency, Brushie heeded the call and joined Noah Salasnek, Chris Roach, Bryan Iguchi and the Summit County kids to justify jibbing's first wave in The Hard, The Hungry and The Homeless. Then, when snowboarding was ushered into its Olympic era, Jeff became our sport's first million-dollar man by signing a three-year deal with Ride.



More Mountain GOATS here!